5 BIG signs your business blog needs a content audit

how often to audit content - signs you need an audit

An “audit” sounds scary, but it’s something that has to be done often.

You need to audit your finances, your relationships, your health, your car’s condition – and especially your .

A web copy audit means you will eliminate the guesswork from your blogging and fine-tune your content strategy.

When you run a content audit you make sure you avoid spending too much on copywriting, ads, and SEO promotion, because effective content saves money.

Read more5 BIG signs your business blog needs a content audit

Blog URL length and structure – and the logic to avoid shitty URLs

blogging urls short vs long

Everyone who has ever run a website has had the URL structure discussion.

URLs can be short and witty, detailed and descriptive, they can be auto-generated or manually created – the list of variables goes on and on.

So what’s a good blog URL length and structure? Let’s dive right into it.

Read moreBlog URL length and structure – and the logic to avoid shitty URLs

How to SEO a blog post before and after you hit Publish

How you SEO a blog post is how you SEO your whole site – because your SEO efforts should be spread evenly across inner pages of your site.

Moreover, good blog posts are extremely helpful for overall site SEO. Quality posts attract links and social media shares, which in turn grows the authority of your whole domain.

So – you’ve got your content plan, know what to write about, and want to SEO your blog posts for maximum effect?

Here’s your checklist:

Read moreHow to SEO a blog post before and after you hit Publish

Content planning for websites and blogs. Types of content planning.

content planning for websites and blogs

If you’ve landed on this page, you’ve probably heard of content planning.

This post will give you an overview of different kinds of content planning by type, purpose and technique.

Let’s touch upon the basics of content marketing and types of text content as well. After all, getting a content plan is absolutely crucial if you want to maximize the performance of your website and turn it into a lead generation machine.

Dive right in?

Read moreContent planning for websites and blogs. Types of content planning.

Why you should still target keywords that have no search volume

target keywords with zero search volume

As you are preparing a content plan for your blog, or just doing some research for a post?

Many keyword tools, like Ahrefs, will give you keyword suggestions that display 0 search volume.

keyword ideas with no search volume ahrefs
are these really worthless?

Most beginner bloggers and SEOs will automatically discard these keywords.

It’s the wrong thing to do, however. You should examine these and use some of them to grow your business.

Read moreWhy you should still target keywords that have no search volume

Bad SEO advice from Hubspot – do this instead

bad seo advice from hubspot

Hubspot has a blog post that ranks high for search phrases like “SEO plan”, written by Drew Fortin. Here is the post.

Apart from some good advice the post also contains bad advice regarding blogging and content planning.

Sadly, the same advice is being repeated from blog to blog. We’ve come across the advice so often that the current blog post is long overdue.

Read moreBad SEO advice from Hubspot – do this instead

Blog Post SEO: The DIY Guide to SEO for Blog Posts in 2020

blog-post-seo

If you run a blog, we have good news and bad news for you.

Good news: Google loves blogs, and especially WordPress blogs, since a large chunk of the Internet runs on WordPress.

Bad news: you have to actually work on blog post SEO to get organic traffic.

But then again, you have to do the work anywhere to get results.

Since 2012 we’ve turned hundreds of blogs into traffic generating machines.

This list of best practices for blog post SEO is a way to give back to community, so feel free to share it.

Let’s dive right in and give you an actionable and 2020-ready checklist on SEO for blog posts.

Read moreBlog Post SEO: The DIY Guide to SEO for Blog Posts in 2020

Your SEO sucks because of these blogging mistakes

blogging mistakes that are bad for seo

Most website owners see SEO as a complicated specific activity, that requires a large contract and a dedicated agency-level support.

Blogging, however, is viewed as a simple process that’s easy to do.

However, a blog is a powerful SEO tool that can both bring you tons of organic SEO traffic and hold your site down in Google’s result pages.

Here’s a list of the most common blogging mistakes we’ve seen our clients do over and over again. Avoid these and stay consistent with your blogging – and you will see more and more organic traffic and leads on your site.

Read moreYour SEO sucks because of these blogging mistakes