blogging - Web Copy Land

Blog URL length and structure – and the logic to avoid shitty URLs

September 14, 2020 by Dzianis

Everyone who has ever run a website has had the URL structure discussion.

URLs can be short and witty, detailed and descriptive, they can be auto-generated or manually created – the list of variables goes on and on.

So what’s a good blog URL length and structure? Let’s dive right into it.

How to SEO a blog post before and after you hit Publish

April 8, 2020March 4, 2020 by Dzianis

How you SEO a blog post is how you SEO your whole site – because your SEO efforts should be spread evenly across inner pages of your site.

Moreover, good blog posts are extremely helpful for overall site SEO. Quality posts attract links and social media shares, which in turn grows the authority of your whole domain.

So – you’ve got your content plan, know what to write about, and want to SEO your blog posts for maximum effect?

Here’s your checklist:

How long should a blog post be for SEO? A 2020 checklist.

March 24, 2020February 22, 2020 by Dzianis

how long should a blog post be fore seo in 2020

This post will serve two purposes: 1) explain how blog post SEO works 2) prove that short content can still rank.

This post is an experiment and a case study in itself.

Let’s get right to it.

How to tag blog posts for SEO in 2020 (checklist inside)

February 14, 2020February 14, 2020 by Dzianis

If you’re running a WordPress blog you’ve had this question at one point or another: what is the difference between the tags and categories – and how to tag blog posts?

Let’s get this sorted in 370 words.

Content planning for websites and blogs. Types of content planning.

January 5, 2020December 19, 2019 by Dzianis

If you’ve landed on this page, you’ve probably heard of content planning.

This post will give you an overview of different kinds of content planning by type, purpose and technique.

Let’s touch upon the basics of content marketing and types of text content as well. After all, getting a content plan is absolutely crucial if you want to maximize the performance of your website and turn it into a lead generation machine.

Dive right in?

Why you should still target keywords that have no search volume

January 22, 2020December 1, 2019 by Dzianis

As you are preparing a content plan for your blog, or just doing some research for a post?

Many keyword tools, like Ahrefs, will give you keyword suggestions that display 0 search volume.

keyword ideas with no search volume ahrefs — are these really worthless?

Most beginner bloggers and SEOs will automatically discard these keywords.

It’s the wrong thing to do, however. You should examine these and use some of them to grow your business.

Bad SEO advice from Hubspot – do this instead

January 5, 2020October 21, 2019 by Dzianis

Hubspot has a blog post that ranks high for search phrases like “SEO plan”, written by Drew Fortin. Here is the post.

Apart from some good advice the post also contains bad advice regarding blogging and content planning.

Sadly, the same advice is being repeated from blog to blog. We’ve come across the advice so often that the current blog post is long overdue.

Blog Post SEO: The DIY Guide to SEO for Blog Posts in 2020

January 22, 2020September 21, 2019 by Dzianis

If you run a blog, we have good news and bad news for you.

Good news: Google loves blogs, and especially WordPress blogs, since a large chunk of the Internet runs on WordPress.

Bad news: you have to actually work on blog post SEO to get organic traffic.

But then again, you have to do the work anywhere to get results.

Since 2012 we’ve turned hundreds of blogs into traffic generating machines.

This list of best practices for blog post SEO is a way to give back to community, so feel free to share it.

Let’s dive right in and give you an actionable and 2020-ready checklist on SEO for blog posts.

Your SEO sucks because of these blogging mistakes

January 5, 2020August 25, 2019 by Dzianis

Most website owners see SEO as a complicated specific activity, that requires a large contract and a dedicated agency-level support.

Blogging, however, is viewed as a simple process that’s easy to do.

However, a blog is a powerful SEO tool that can both bring you tons of organic SEO traffic and hold your site down in Google’s result pages.

Here’s a list of the most common blogging mistakes we’ve seen our clients do over and over again. Avoid these and stay consistent with your blogging – and you will see more and more organic traffic and leads on your site.