Content strategy & planning services
Blogging is effective only if you know what kind of content exactly to publish.
In order two get that data you need to either
a) run research using third-party tools
b) analyze your traffic and impressions
The first part is clear – research yourself or buy a professionally researched content plan – and build your list of potentially good topics.
The second part is more tricky – to analyze your stats you need to have them first.
An “audit” sounds scary, but it’s something that has to be done often.
You need to audit your finances, your relationships, your health, your car’s condition – and especially your .
A web copy audit means you will eliminate the guesswork from your blogging and fine-tune your content strategy.
When you run a content audit you make sure you avoid spending too much on copywriting, ads, and SEO promotion, because effective content saves money.
Everyone who has ever run a website has had the URL structure discussion.
URLs can be short and witty, detailed and descriptive, they can be auto-generated or manually created – the list of variables goes on and on.
So what’s a good blog URL length and structure? Let’s dive right into it.
How you SEO a blog post is how you SEO your whole site – because your SEO efforts should be spread evenly across inner pages of your site.
Moreover, good blog posts are extremely helpful for overall site SEO. Quality posts attract links and social media shares, which in turn grows the authority of your whole domain.
So – you’ve got your content plan, know what to write about, and want to SEO your blog posts for maximum effect?
Here’s your checklist:
This post will serve two purposes: 1) explain how blog post SEO works 2) prove that short content can still rank.
This post is an experiment and a case study in itself.
Let’s get right to it.
If you’re running a WordPress blog you’ve had this question at one point or another: what is the difference between the tags and categories – and how to tag blog posts?
Let’s get this sorted in 370 words.
If you’ve landed on this page, you’ve probably heard of content planning.
This post will give you an overview of different kinds of content planning by type, purpose and technique.
Let’s touch upon the basics of content marketing and types of text content as well. After all, getting a content plan is absolutely crucial if you want to maximize the performance of your website and turn it into a lead generation machine.
Dive right in?
As you are preparing a content plan for your blog, or just doing some research for a post?
Many keyword tools, like Ahrefs, will give you keyword suggestions that display 0 search volume.
Most beginner bloggers and SEOs will automatically discard these keywords.
It’s the wrong thing to do, however. You should examine these and use some of them to grow your business.
Hubspot has a blog post that ranks high for search phrases like “SEO plan”, written by Drew Fortin. Here is the post.
Apart from some good advice the post also contains bad advice regarding blogging and content planning.
Sadly, the same advice is being repeated from blog to blog. We’ve come across the advice so often that the current blog post is long overdue.
If you run a blog, we have good news and bad news for you.
Good news: Google loves blogs, and especially WordPress blogs, since a large chunk of the Internet runs on WordPress.
Bad news: you have to actually work on blog post SEO to get organic traffic.
But then again, you have to do the work anywhere to get results.
Since 2012 we’ve turned hundreds of blogs into traffic generating machines.
This list of best practices for blog post SEO is a way to give back to community, so feel free to share it.
Let’s dive right in and give you an actionable and 2020-ready checklist on SEO for blog posts.