Content planning for an automotive e-commerce store – a customer success story (2020)

A client came to us with a French e-commerce store in January 2020.

The store is selling automotive goods, and it was gradually growing in organic traffic.

The client wanted to add a blog to the website to make sure he covers the interests of his audience.

The blog would have to evolve around automotive modifications, DIY upgrades, – anything that would bring the readers one step closer to ordering spare parts from the store.

The site owner also wanted to make sure his content strategy is laser-focused. Wasting time and money publishing ineffective content was not an option.

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