This post has been about a month overdue. The recent ChatGPT craze gave way to thousands of articles claiming that AI tools will replace writers and start creating all the content.
The short answer to the question is: no, AI tools will not replace real writers, because they are unable to create quality, effective content.
Let’s dive in.
Read More »Can AI produce good content?
How much are you paying for blog content? How fast does your writer produce it?
If you’re getting a 1000-word blog post for $20, is the person writing it living below minimum wage or do they take just one hour to write each post?
Chances are, the awful content you’re buying for cheap sets your business back.
Read More »Сheap writers & bad content will kill your blog
We often talk about “great content”, but what would be an example of a truly great blog post? Here is an example of a great… Read More »What great content looks like – a quality blog post example
I’ve been in all kinds of shoes regarding blogging.
I’ve been the writer that just gets a brief. I’ve been building briefs for writers. I’ve been convincing my CEO bosses to blog. I’ve been convincing co-founders to blog. I’ve come as a consultant to fix company blogs.
I’ve seen underoptimized, neglected, overoptimized, genius, dumb, generic, and try-too-hard blogs.
Chances are, your boss hates to hear about blogs and blogging.
Chances are, it’s your fault too.
Read More »7 Reasons CEOs hate blogging (a post that pisses marketers off)
Most businesses start blogging using the traditional content marketing funnel hoping that their clients will go through all the stages: Awareness -> Interest -> Consideration -> Evaluation -> Purchase.
They do it because a most content marketers suggest this generic strategy to them.
However, blogging along this funnel may result in a waste of time and money with mediocre and slow results.
Here’s why:Read More »Your content marketing funnel may be a waste of money
We see this situation time and time again while working with our clients.
The carefully crafted, well-designed, conversion-optimized service pages that business owners and designers take pride in barely get any traffic.
At the same time “random” blog posts, knowledgebase articles, or PDF uploads pick a lot of diverse organic traffic from Google.
Most of our clients want to “fix” it immediately, but as we work together we find ways to actually amplify and leverage this effect.Read More »5 Reasons blog posts rank better than service pages – and 6 ways to deal with it
FAQ pages seem like a very logical and simple type of content to publish on your business website.
The idea makes total sense – you list a bunch of questions that people ask, their experience improves, and you start getting traffic for those queries on Google.
Yet in terms of SEO FAQ pages are a bad idea.
Planning website content is the website development stage that can make or break your whole project.
A poorly planned website performs poorly no matter how much money you spend promoting it later.
Links don’t work as well as they should, conversion rate is mediocre, and user experience is so bad that it makes people look for alternatives.
Here’s how to plan website content to make sure your website is scalable, powerful, and profitable.
This is the first case study we’re publishing on this website – time valuable and most of our clients come from referrals (read what they… Read More »Case Study: Blogging For e-Commerce (4x Traffic Increase in 7 Months)
Retail store blogs are by far the most underused marketing channels.
Retail blogging, when done right, is a chance to get traffic, establish culture, convert visitors into customers, and build loyal and lasting communities, and a lot more.
Here’s how to run a retailer blog that will take your store to the next level:
Read More »Retail blogging – what to expect in 2023 (and how to jump on it)