The real reasons to start a business blog this month

The real reasons to start a business blog this month

With most brands placing their focus on social media sites like Facebook, Instagram, Twitter, and TikTok, many business owners question the need to run a blog at all. Some claim people don’t read business blogs anymore, others just say blogging has low ROI....
Business competitors vs Google competitors

Business competitors vs Google competitors

Very often during the initial evaluation our new clients say things like “we don’t really have competition”. While this may be true from the business perspective (no one is really offering your products or services to the specific market),...
Do small businesses need blogs on their websites?

Do small businesses need blogs on their websites?

Many small business owners decide to not have a blog on their websites at all. Some find it technically difficult, others do not believe a blog can be valuable to their business. As a result small business websites are often made up of several service pages and a...
5 BIG signs your business blog needs a content audit

5 BIG signs your business blog needs a content audit

An “audit” sounds scary, but it’s something that has to be done often. You need to audit your finances, your relationships, your health, your car’s condition – and especially your . A web copy audit means you will eliminate the guesswork...
Ignoring your SEO competition: the biggest SMB mistake

Ignoring your SEO competition: the biggest SMB mistake

Over the years of content strategy research and planning we’ve come across a very common mistake that small businesses make. Nearly half of all business owners ignore their SEO competition when they start websites. In fact, most of new business owners and...