How to spend less on blog content and minimize costs – without hiring cheaper writers

Most small businesses owners confess to us that blogging is too costly for them.

Many give up blogging for the same reason – it’s a waste of cash that brings no results.

Yet when we audit their content strategy we find all and the same ways they can bring their blog content costs down.

If you give up blogging because it’s too expensive, you will never realize your site’s traffic and lead generation potential.

In other words, if you do not know how to save money on content, your website does not work.

Instead, you need to be smart about blogging and minimize your content creation and marketing costs.

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5 BIG signs your business blog needs a content audit

how often to audit content - signs you need an audit

An “audit” sounds scary, but it’s something that has to be done often.

You need to audit your finances, your relationships, your health, your car’s condition – and especially your .

A web copy audit means you will eliminate the guesswork from your blogging and fine-tune your content strategy.

When you run a content audit you make sure you avoid spending too much on copywriting, ads, and SEO promotion, because effective content saves money.

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Ignoring your SEO competition: the biggest SMB mistake

seo competitors analysis selection and mistakes

Over the years of content research and website promotion we’ve come across a very common mistake that small businesses make.

Nearly half of all business owners ignore their SEO competition when they start websites.

In fact, most of new business owners and entrepreneurs fail to face the reality and acknowledge their SEO competitors.

Here’s how it happens and how to fix it.

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Content planning for an automotive e-commerce store – a customer success story (2020)

A client came to us with a French e-commerce store in January 2020.

The store is selling automotive goods, and it was gradually growing in organic traffic.

The client wanted to add a blog to the website to make sure he covers the interests of his audience.

The blog would have to evolve around automotive modifications, DIY upgrades, – anything that would bring the readers one step closer to ordering spare parts from the store.

The site owner also wanted to make sure his content strategy is laser-focused. Wasting time and money publishing ineffective content was not an option.

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8 REAL reasons your content marketing does not work in 2020

why your content marketing does not work - content marketing mistakes and fails

So many businesses give up on content marketing and blogging just because it has not worked for them.

Yet so many make content marketing mistakes that are easily avoided.

We’ve seen clients completely disillusioned by former marketing contractors, and each time we evaluate their sites and content strategy, we come across same old content marketing fails. Here’s a few.

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How to Build a PBN that works – with proper content planning

content plan creation for pbn sites

Private blog networks are a powerful SEO tool.

No matter what anyone says or writes – a proper PBN always gives any site an advantage over competitors.

The only thing that matters is that the network is really PRIVATE – that is, yours, and yours only.

If you can buy PBN links – that BN is not P at all, you know?

This post will explain how you can make an effective private blog network using content planning.

If you wish to get ahead of any competition with a bulletproof asset that is a PBN – read on.

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How to SEO a blog post before and after you hit Publish

How you SEO a blog post is how you SEO your whole site – because your SEO efforts should be spread evenly across inner pages of your site.

Moreover, good blog posts are extremely helpful for overall site SEO. Quality posts attract links and social media shares, which in turn grows the authority of your whole domain.

So – you’ve got your content plan, know what to write about, and want to SEO your blog posts for maximum effect?

Here’s your checklist:

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