Your content marketing funnel may be a waste of money

Your content marketing funnel may be a waste of money

Most businesses start blogging using the traditional content marketing funnel hoping that their clients will go through all the stages: Awareness -> Interest -> Consideration -> Evaluation -> Purchase. They do it because a most content marketers suggest...
FAQ pages are killing your SEO gains

FAQ pages are killing your SEO gains

FAQ pages seem like a very logical and simple type of content to publish on your business website. The idea makes total sense – you list a bunch of questions that people ask, their experience improves, and you start getting traffic for those queries on Google....
Planning website content the 2022 way

Planning website content the 2022 way

Planning website content is the website development stage that can make or break your whole project. A poorly planned website performs poorly no matter how much money you spend promoting it later. Links don’t work as well as they should, conversion rate is mediocre,...
Do You Need a Blog For an e-Commerce Website?

Do You Need a Blog For an e-Commerce Website?

Our answer is this: only if you want sustainable long-term organic traffic bringing you massive sales for years to come. Provided you do it right, of course. While e-commerce entrepreneurs focus on paid traffic to get sales, blogging can be a more sustainable...
e-Commerce Blog Ideas and Topics That WORK

e-Commerce Blog Ideas and Topics That WORK

Many smart e-Commerce entrepreneurs are looking for effective blog topics that will increase their store traffic and ultimately grow sales. Yet almost all of them go about it wrong. We’ve helped dozens of e-Commerce websites sell more using blogs, and...