We’ve been coming across websites suffering from bad indexation more and more often.
You’d think that in 2023 content indexation would not be an issue with all the computing power Google has.
But that’s not the case, and badly indexed content seems to be on the rise.
Read More »Bad content indexation is costing you money – reasons and fixes
As a content strategy agency specializing in planning and audits, we spend a lot of time fixing ineffective blogs.
In about a year from now (that is, in Spring 2024) we expect to see a lot of inquiries from businesses that are going heavy on AI writing tools now.
We’ve experimented with AI writing tools enough to confidently predict that there will be blood.
In fact, we will even launch a new service that helps fix the AI blogging mess.
Here’s why:
Read More »4 Long-term AI content problems that will affect your website
We’ve recently published an article with an example of what great content looks and works like.
Among other things we mentioned that great content is strategic and helps discover new topics.
That is why if you invest in great content, having regular audits is absolutely essential.
Here’s how it works.
Read More »Why content audits are useful – a practical example
When we plan SaaS content strategy and map out clients’ target market interests, we need to account for all stages of buyer awareness.
We don’t necessarily have to start at the top of the funnel or follow specific publishing order, but we need to make sure every part of the audience is represented when we look for SaaS blog topics.
Here’s an example of an effective SaaS blog post we’ve created for one of our clients, PlanMan, a project management tool for architects.
Read More »SaaS blogging for traffic and signups – a client case study
This post has been about a month overdue. The recent ChatGPT craze gave way to thousands of articles claiming that AI tools will replace writers and start creating all the content.
The short answer to the question is: no, AI tools will not replace real writers, because they are unable to create quality, effective content.
Let’s dive in.
Read More »Can AI produce good content?
How much are you paying for blog content? How fast does your writer produce it?
If you’re getting a 1000-word blog post for $20, is the person writing it living below minimum wage or do they take just one hour to write each post?
Chances are, the awful content you’re buying for cheap sets your business back.
Read More »Сheap writers & bad content will kill your blog
We often talk about “great content”, but what would be an example of a truly great blog post? Here is an example of a great… Read More »What great content looks like – a quality blog post example
I’ve been in all kinds of shoes regarding blogging.
I’ve been the writer that just gets a brief. I’ve been building briefs for writers. I’ve been convincing my CEO bosses to blog. I’ve been convincing co-founders to blog. I’ve come as a consultant to fix company blogs.
I’ve seen underoptimized, neglected, overoptimized, genius, dumb, generic, and try-too-hard blogs.
Chances are, your boss hates to hear about blogs and blogging.
Chances are, it’s your fault too.
Read More »7 Reasons CEOs hate blogging (a post that pisses marketers off)
Most businesses start blogging using the traditional content marketing funnel hoping that their clients will go through all the stages: Awareness -> Interest -> Consideration -> Evaluation -> Purchase.
They do it because a most content marketers suggest this generic strategy to them.
However, blogging along this funnel may result in a waste of time and money with mediocre and slow results.
Here’s why:Read More »Your content marketing funnel may be a waste of money
We see this situation time and time again while working with our clients.
The carefully crafted, well-designed, conversion-optimized service pages that business owners and designers take pride in barely get any traffic.
At the same time “random” blog posts, knowledgebase articles, or PDF uploads pick a lot of diverse organic traffic from Google.
Most of our clients want to “fix” it immediately, but as we work together we find ways to actually amplify and leverage this effect.Read More »5 Reasons blog posts rank better than service pages – and 6 ways to deal with it