How long should a blog post be for SEO? A 2020 checklist.

how long should a blog post be fore seo in 2020

This post will serve two purposes: 1) explain how blog post SEO works 2) prove that short content can still rank.

This post is an experiment and a case study in itself.

Let’s get right to it.

Googling “how long should a blog post be for SEO” gave us 177 million results. We’ve taken the top 10 and analyzed word count on the pages using an online tool.

Here’s the result:

URL Word count (approximate) 5020 1138 2745 1046 2169 1415 1563 1501 2894 1028

The average word count for these results is 2051 words.

The simplest conclusion would be to say right here and now:

the optimal blog post for SEO is at around 2K words.

However, there are tons of factors at play in SEO – incoming links, outgoing links, domain authority, social activity, domain age and dozens more.

The safest thing to say to remain objective is – “the top sites have this amount of content and they rank for this specific search query in 2020“. Everything else is a stretch.

However, there is another thing that is keyword density. You’ve surely heard that keyword densities are a thing of the past – and you just have to “create good content” that people will love.

Practice shows that it’s not like that.

If an article about blog post length does not have the question “how long should a blog post be for SEO” in this exact match form – ranking will be way harder.

In fact, this very post has great chance to jump to page 2-3 without any links after getting indexed, just because it’s got high keyword density for the search phrase, and it actually answers the question fast.

Funny enough, only 3 sites out of the top 10 have the actual search phrase “how long should a blog post be for seo” in their content as an exact match. They still rank because the content does deal with ideal blog post length. And also, because those are all extremely authoritative domains with massive amount of backlinks.

This post, however, will rank too. Let’s see how fast.

Now to the blog post length for SEO checklist:

  • Count the word amount in top 10, 20, and 30 results for the search phrase
  • Get the average number, and examine who ranks higher
  • Check domain metrics of the sites
  • Check keyword densities for your search phrase
  • Produce content that matches and exceeds the top 10.

That simple checklist should get you the results you need – the content long enough to start ranking and gathering organic traffic in 2020.



Customer Persona Creation Guide for Small Business Blogs

A customer persona is the foundational concept of digital marketing.

Once you know who your customers are, you can predict how, when, and where to look for them online.

Customer persona benefits for content planning and creation are also immense.

You need to be able to properly speak to your potential customers & cover topics they care about.

Blogging without a customer persona (or a “reader persona” as we call it) is one of the most common mistakes small businesses make.

On the other hand, creating a buyer persona from excessive imaginary data is no good either.

This short practical customer persona guide will explain how to create a buyer persona and build an effective small business blog and a website around it.

We’re including an effective customer persona template as well.

Read moreCustomer Persona Creation Guide for Small Business Blogs

Content planning for websites and blogs. Types of content planning.

content planning for websites and blogs

If you’ve landed on this page, you’ve probably heard of content planning.

This post will give you an overview of different kinds of content planning by type, purpose and technique.

Let’s touch upon the basics of content marketing and types of text content as well. After all, getting a content plan is absolutely crucial if you want to maximize the performance of your website and turn it into a lead generation machine.

Dive right in?

Read moreContent planning for websites and blogs. Types of content planning.

Why you should still target keywords that have no search volume

target keywords with zero search volume

As you are preparing a content plan for your blog, or just doing some research for a post?

Many keyword tools, like Ahrefs, will give you keyword suggestions that display 0 search volume.

keyword ideas with no search volume ahrefs
are these really worthless?

Most beginner bloggers and SEOs will automatically discard these keywords.

It’s the wrong thing to do, however. You should examine these and use some of them to grow your business.

Read moreWhy you should still target keywords that have no search volume

Bad SEO advice from Hubspot – do this instead

bad seo advice from hubspot

Hubspot has a blog post that ranks high for search phrases like “SEO plan”, written by Drew Fortin. Here is the post.

Apart from some good advice the post also contains bad advice regarding blogging and content planning.

Sadly, the same advice is being repeated from blog to blog. We’ve come across the advice so often that the current blog post is long overdue.

Read moreBad SEO advice from Hubspot – do this instead

Blog Post SEO: The DIY Guide to SEO for Blog Posts in 2020


If you run a blog, we have good news and bad news for you.

Good news: Google loves blogs, and especially WordPress blogs, since a large chunk of the Internet runs on WordPress.

Bad news: you have to actually work on blog post SEO to get organic traffic.

But then again, you have to do the work anywhere to get results.

Since 2012 we’ve turned hundreds of blogs into traffic generating machines.

This list of best practices for blog post SEO is a way to give back to community, so feel free to share it.

Let’s dive right in and give you an actionable and 2020-ready checklist on SEO for blog posts.

Read moreBlog Post SEO: The DIY Guide to SEO for Blog Posts in 2020

Your SEO sucks because of these blogging mistakes

blogging mistakes that are bad for seo

Most website owners see SEO as a complicated specific activity, that requires a large contract and a dedicated agency-level support.

Blogging, however, is viewed as a simple process that’s easy to do.

However, a blog is a powerful SEO tool that can both bring you tons of organic SEO traffic and hold your site down in Google’s result pages.

Here’s a list of the most common blogging mistakes we’ve seen our clients do over and over again. Avoid these and stay consistent with your blogging – and you will see more and more organic traffic and leads on your site.

Read moreYour SEO sucks because of these blogging mistakes

Coming up with blog post ideas when there are no more ideas

come up with blog post ideas

Most of the guides dedicated to coming up with blog post ideas are missing the problem most bloggers have.

You will find suggestions like “ask your audience”, “ask your support teams” and so on – but what if you are only starting out and have no audience yet, let alone a support team?

Other blog post ideas tutorials will tell you to scrape a list of keywords related to your niche and go down that list writing a blog post for each keyword. This might work at first but it gets you to a blog full of thin, worthless SEO-content. And we told you why you should not go for SEO content.

In this guide we will give you several realistic approaches rather than specific ideas.

Read moreComing up with blog post ideas when there are no more ideas