5 BIG signs your business blog needs a content audit

how often to audit content - signs you need an audit

An “audit” sounds scary, but it’s something that has to be done often.

You need to audit your finances, your relationships, your health, your car’s condition – and especially your .

A web copy audit means you will eliminate the guesswork from your blogging and fine-tune your content strategy.

When you run a content audit you make sure you avoid spending too much on copywriting, ads, and SEO promotion, because effective content saves money.

Read more5 BIG signs your business blog needs a content audit

Blog URL length and structure – and the logic to avoid shitty URLs

blogging urls short vs long

Everyone who has ever run a website has had the URL structure discussion.

URLs can be short and witty, detailed and descriptive, they can be auto-generated or manually created – the list of variables goes on and on.

So what’s a good blog URL length and structure? Let’s dive right into it.

Read moreBlog URL length and structure – and the logic to avoid shitty URLs

Ignoring your SEO competition: the biggest SMB mistake

seo competitors analysis selection and mistakes

Over the years of content research and website promotion we’ve come across a very common mistake that small businesses make.

Nearly half of all business owners ignore their SEO competition when they start websites.

In fact, most of new business owners and entrepreneurs fail to face the reality and acknowledge their SEO competitors.

Here’s how it happens and how to fix it.

Read moreIgnoring your SEO competition: the biggest SMB mistake

Content planning for an automotive e-commerce store – a customer success story (2020)

A client came to us with a French e-commerce store in January 2020.

The store is selling automotive goods, and it was gradually growing in organic traffic.

The client wanted to add a blog to the website to make sure he covers the interests of his audience.

The blog would have to evolve around automotive modifications, DIY upgrades, – anything that would bring the readers one step closer to ordering spare parts from the store.

The site owner also wanted to make sure his content strategy is laser-focused. Wasting time and money publishing ineffective content was not an option.

We helped create a custom content plan for the new blog in March 2020 – and the organic traffic experienced an impressive spike. Here’s a snapshot of the store’s growth from Ahrefs.com:

organic traffic growth thanks to blogging automotive ecommerce store

Let’s get to the point and explain how we got the client’s site to the new heights.

Read moreContent planning for an automotive e-commerce store – a customer success story (2020)

8 REAL reasons your content marketing does not work in 2020

why your content marketing does not work - content marketing mistakes and fails

So many businesses give up on content marketing and blogging just because it has not worked for them.

Yet so many make content marketing mistakes that are easily avoided.

We’ve seen clients completely disillusioned by former marketing contractors, and each time we evaluate their sites and content strategy, we come across same old content marketing fails. Here’s a few.

Read more8 REAL reasons your content marketing does not work in 2020

How to Build a PBN that works – with proper content planning

content plan creation for pbn sites

Private blog networks are a powerful SEO tool.

No matter what anyone says or writes – a proper PBN always gives any site an advantage over competitors.

The only thing that matters is that the network is really PRIVATE – that is, yours, and yours only.

If you can buy PBN links – that BN is not P at all, you know?

This post will explain how you can make an effective private blog network using content planning.

If you wish to get ahead of any competition with a bulletproof asset that is a PBN – read on.

Read moreHow to Build a PBN that works – with proper content planning

How to SEO a blog post before and after you hit Publish

How you SEO a blog post is how you SEO your whole site – because your SEO efforts should be spread evenly across inner pages of your site.

Moreover, good blog posts are extremely helpful for overall site SEO. Quality posts attract links and social media shares, which in turn grows the authority of your whole domain.

So – you’ve got your content plan, know what to write about, and want to SEO your blog posts for maximum effect?

Here’s your checklist:

Read moreHow to SEO a blog post before and after you hit Publish

Customer Persona Creation Guide for Small Business Blogs

A customer persona is the foundational concept of digital marketing.

Once you know who your customers are, you can predict how, when, and where to look for them online.

Customer persona benefits for content planning and creation are also immense.

You need to be able to properly speak to your potential customers & cover topics they care about.

Blogging without a customer persona (or a “reader persona” as we call it) is one of the most common mistakes small businesses make.

On the other hand, creating a buyer persona from excessive imaginary data is no good either.

This short practical customer persona guide will explain how to create a buyer persona and build an effective small business blog and a website around it.

We’re including an effective customer persona template as well.

Read moreCustomer Persona Creation Guide for Small Business Blogs