Your content marketing funnel may be a waste of money

Your content marketing funnel may be a waste of money

Most businesses start blogging using the traditional content marketing funnel hoping that their clients will go through all the stages: Awareness -> Interest -> Consideration -> Evaluation -> Purchase. They do it because a most content marketers suggest...
FAQ pages are killing your SEO gains

FAQ pages are killing your SEO gains

FAQ pages seem like a very logical and simple type of content to publish on your business website. The idea makes total sense – you list a bunch of questions that people ask, their experience improves, and you start getting traffic for those queries on Google....
Planning website content the 2022 way

Planning website content the 2022 way

Planning website content is the website development stage that can make or break your whole project. A poorly planned website performs poorly no matter how much money you spend promoting it later. Links don’t work as well as they should, conversion rate is mediocre,...