Your content marketing funnel may be a waste of money

Your content marketing funnel may be a waste of money

Most businesses start blogging using the traditional content marketing funnel hoping that their clients will go through all the stages: Awareness -> Interest -> Consideration -> Evaluation -> Purchase. They do it because a most content marketers suggest...
8 REAL reasons your content marketing does not work in 2022

8 REAL reasons your content marketing does not work in 2022

So many businesses give up on content marketing and blogging just because it has not worked for them. Yet so many are doing it because they’ve made mistakes that could’ve been easily avoided. We’ve seen clients completely disillusioned by former...
Customer Persona Creation Guide for Small Business Blogs

Customer Persona Creation Guide for Small Business Blogs

A customer persona is the foundational concept of digital marketing. Once you know who your customers are, you can predict how, when, and where to look for them online. Customer persona benefits for content planning and creation are also immense. You need to be able...