A client came to us with a French e-commerce store in January 2020.
The store is selling automotive goods, and it was gradually growing in organic traffic.
The client wanted to add a blog to the website to make sure he covers the interests of his audience.
The blog would have to evolve around automotive modifications, DIY upgrades, – anything that would bring the readers one step closer to ordering spare parts from the store.
The site owner also wanted to make sure his content strategy is laser-focused. Wasting time and money publishing ineffective content was not an option.