5 BIG signs your business blog needs a content audit

5 BIG signs your business blog needs a content audit

An “audit” sounds scary, but it’s something that has to be done often. You need to audit your finances, your relationships, your health, your car’s condition – and especially your . A web copy audit means you will eliminate the guesswork...
Customer Persona Creation Guide for Small Business Blogs

Customer Persona Creation Guide for Small Business Blogs

A customer persona is the foundational concept of digital marketing. Once you know who your customers are, you can predict how, when, and where to look for them online. Customer persona benefits for content planning and creation are also immense. You need to be able...
Content planning for websites and blogs

Content planning for websites and blogs

If you’ve landed on this page, you’ve probably heard of content planning. This post will give you an overview of different kinds of content planning by type, purpose and technique. Let’s touch upon the basics of content marketing and types of text...
Your SEO sucks because of these blogging mistakes

Your SEO sucks because of these blogging mistakes

Most website owners see SEO as a complicated specific activity, that requires a large contract and a dedicated agency-level support. Blogging, however, is viewed as a simple process that’s easy to do. However, a blog is a powerful SEO tool that can both bring...