An “audit” sounds scary, but it’s something that has to be done often.

You need to audit your finances, your relationships, your health, your car’s condition – and especially your blog content.

A web copy audit means you will eliminate the guesswork from your blogging and fine-tune your content strategy.

When you run a content audit you make sure you avoid spending too much on copywriting, ads, and SEO promotion, because effective content saves money.Read More »5 BIG signs your business blog needs a content audit