The broad to narrow blog post strategy: use your stats for new post ideas

broad to narrow blog content strategy

Blogging is effective only if you know what kind of content exactly to publish.

In order two get that data you need to either

a) run research using third-party tools
b) analyze your traffic and impressions

The first part is clear – research yourself or buy a professionally researched content plan – and build your list of potentially good topics.

The second part is more tricky – to analyze your stats you need to have them first.

Read more