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posts rank better than pages

5 Reasons blog posts rank better than service pages – and 6 ways to deal with it

We see this situation time and time again while working with our clients.

The carefully crafted, well-designed, conversion-optimized service pages that business owners and designers take pride in barely get any traffic.

At the same time “random” blog posts, knowledgebase articles, or PDF uploads pick a lot of diverse organic traffic from Google.

Most of our clients want to “fix” it immediately, but as we work together we find ways to actually amplify and leverage this effect.Read More »5 Reasons blog posts rank better than service pages – and 6 ways to deal with it

Content planning for an automotive e-commerce store – a customer success story (2020)

A client came to us with a French e-commerce store in January 2020.

The store is selling automotive goods, and it was gradually growing in organic traffic.

The client wanted to add a blog to the website to make sure he covers the interests of his audience.

The blog would have to evolve around automotive modifications, DIY upgrades, – anything that would bring the readers one step closer to ordering spare parts from the store.

The site owner also wanted to make sure his content strategy is laser-focused. Wasting time and money publishing ineffective content was not an option.Read More »Content planning for an automotive e-commerce store – a customer success story (2020)

target keywords with zero search volume

Why you should still target keywords that have no search volume

As you are preparing a content plan for your blog, or just doing some research for a post?

Many keyword tools, like Ahrefs, will give you keyword suggestions that display 0 search volume.

keyword ideas with no search volume ahrefs
are these really worthless?

Most beginner bloggers and SEOs will automatically discard these keywords.

It’s the wrong thing to do, however. You should examine these and use some of them to grow your business.Read More »Why you should still target keywords that have no search volume