mapping – Web Copy Land

5 Reasons blog posts rank better than service pages – and 6 ways to deal with it

We see this situation time and time again while working with our clients.

The carefully crafted, well-designed, conversion-optimized service pages that business owners and designers take pride in barely get any traffic.

At the same time “random” blog posts, knowledgebase articles, or PDF uploads pick a lot of diverse organic traffic from Google.

Most of our clients want to “fix” it immediately, but as we work together we find ways to actually amplify and leverage this effect.Read More »5 Reasons blog posts rank better than service pages – and 6 ways to deal with it

Planning website content is the website development stage that can make or break your whole project.

A poorly planned website performs poorly no matter how much money you spend promoting it later.

Links don’t work as well as they should, conversion rate is mediocre, and user experience is so bad that it makes people look for alternatives.

Here’s how to plan website content to make sure your website is scalable, powerful, and profitable.