Most small businesses owners confess to us that blogging is too costly for them.
Many give up blogging for the same reason – it’s a waste of cash that brings no results.
Yet when we audit their content strategy we find all and the same ways they can bring their blog content costs down.
If you give up blogging because it’s too expensive, you will never realize your site’s traffic and lead generation potential.
In other words, if you do not know how to save money on content, your website does not work.
Instead, you need to be smart about blogging and minimize your content creation and marketing costs.