SaaS blogging for traffic and signups – a client case study
When we plan SaaS content strategy and map out clients’ target market interests, we need to account for all stages of buyer awareness.
We don’t necessarily have to start at the top of the funnel or follow specific publishing order, but we need to make sure every part of the audience is represented when we look for SaaS blog topics.
Here’s an example of an effective SaaS blog post we’ve created for one of our clients, PlanMan, a project management tool for architects.
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