The real reasons to start a business blog this month

The real reasons to start a business blog this month

With most brands placing their focus on social media sites like Facebook, Instagram, Twitter, and TikTok, many business owners question the need to run a blog at all. Some claim people don’t read business blogs anymore, others just say blogging has low ROI....
Customer Persona Creation Guide for Small Business Blogs

Customer Persona Creation Guide for Small Business Blogs

A customer persona is the foundational concept of digital marketing. Once you know who your customers are, you can predict how, when, and where to look for them online. Customer persona benefits for content planning and creation are also immense. You need to be able...