small business tips – Web Copy Land

business blog = more than just readership

The real reasons to start a business blog this month

Dzianis

With most brands placing their focus on social media sites like Facebook, Instagram, Twitter, and TikTok, many business owners question the need to run a blog at all.

Some claim people don’t read business blogs anymore, others just say blogging has low ROI.

We’ve helped grow hundreds of blogs and we can tell you with confidence: if you’re neglecting your business blog you are losing big time.

Yes, even in 2023.

Customer Persona Creation Guide for Small Business Blogs

A customer persona is the foundational concept of digital marketing.

Once you know who your customers are, you can predict how, when, and where to look for them online.

Customer persona benefits for content planning and creation are also immense.

You need to be able to properly speak to your potential customers & cover topics they care about.

Blogging without a customer persona (or a “reader persona” as we call it) is one of the most common mistakes small businesses make.

On the other hand, creating a buyer persona from excessive imaginary data is no good either.

This short practical customer persona guide will explain how to create a buyer persona and build an effective small business blog and a website around it.

We’re including an effective customer persona template as well.