Blog – Web Copy Land

WebCopyLand review – Ben Snape @ PlanMan.app

Dzianis

We’ve been working with Ben for years and helped get his blog off the ground and turn it into a lead generating asset:

Bad content indexation is costing you money – reasons and fixes

Dzianis

We’ve been coming across websites suffering from bad indexation more and more often.

You’d think that in 2023 content indexation would not be an issue with all the computing power Google has.

But that’s not the case, and badly indexed content seems to be on the rise.

4 Long-term AI content problems that will affect your website

Dzianis

As a content strategy agency specializing in planning and audits, we spend a lot of time fixing ineffective blogs.

In about a year from now (that is, in Spring 2024) we expect to see a lot of inquiries from businesses that are going heavy on AI writing tools now.

We’ve experimented with AI writing tools enough to confidently predict that there will be blood.

In fact, we will even launch a new service that helps fix the AI blogging mess.

Here’s why:

Why content audits are useful – a practical example

Dzianis

We’ve recently published an article with an example of what great content looks and works like.

Among other things we mentioned that great content is strategic and helps discover new topics.

That is why if you invest in great content, having regular audits is absolutely essential.

Here’s how it works.

SaaS blogging for traffic and signups – a client case study

Dzianis

When we plan SaaS content strategy and map out clients’ target market interests, we need to account for all stages of buyer awareness.

We don’t necessarily have to start at the top of the funnel or follow specific publishing order, but we need to make sure every part of the audience is represented when we look for SaaS blog topics.

Here’s an example of an effective SaaS blog post we’ve created for one of our clients, PlanMan, a project management tool for architects.

Can AI produce good content?

Dzianis

This post has been about a month overdue. The recent ChatGPT craze gave way to thousands of articles claiming that AI tools will replace writers and start creating all the content.

The short answer to the question is: no, AI tools will not replace real writers, because they are unable to create quality, effective content.

Let’s dive in.

Сheap writers & bad content will kill your blog

Dzianis

How much are you paying for blog content? How fast does your writer produce it?

If you’re getting a 1000-word blog post for $20, is the person writing it living below minimum wage or do they take just one hour to write each post?

Chances are, the awful content you’re buying for cheap sets your business back.

great content example of a perfect blog post

What great content looks like – a quality blog post example

Dzianis

We often talk about “great content”, but what would be an example of a truly great blog post? Here is an example of a great… Read More »What great content looks like – a quality blog post example

7 Reasons CEOs hate blogging (a post that pisses marketers off)

Dzianis

I’ve been in all kinds of shoes regarding blogging.

I’ve been the writer that just gets a brief. I’ve been building briefs for writers. I’ve been convincing my CEO bosses to blog. I’ve been convincing co-founders to blog. I’ve come as a consultant to fix company blogs.

I’ve seen underoptimized, neglected, overoptimized, genius, dumb, generic, and try-too-hard blogs.

Chances are, your boss hates to hear about blogs and blogging.

Chances are, it’s your fault too.

Your content marketing funnel may be a waste of money

Dzianis

Most businesses start blogging using the traditional content marketing funnel hoping that their clients will go through all the stages: Awareness -> Interest -> Consideration -> Evaluation -> Purchase.

They do it because a most content marketers suggest this generic strategy to them.

However, blogging along this funnel may result in a waste of time and money with mediocre and slow results.