Case studies as part of your content strategy
originally published on our Medium blog Case studies are a great type of content, and you should by all means invest in them. However, you… Read More »Case studies as part of your content strategy
Sourcing content ideas from writing — a practical case
This one will be quick and hands-on (the post was originally published on our Medium blog). It’s a live example of how having a proactive… Read More »Sourcing content ideas from writing — a practical case
Don’t make writers come up with blog topics
originally published on our Medium blog We’ve been in all types of roles at WebCopyLand – writers, marketers, business owners. Writers want to be creative,… Read More »Don’t make writers come up with blog topics
How to add thought leadership content to your strategy
post originally published on our Medium blog Thought leadership content is at the very top of the Maslow hierarchy of content types if there is… Read More »How to add thought leadership content to your strategy
Downsides of AI for content planning
Post originally published on our Medium This is not a rant about losing jobs to AI or anything like that. Our clients are high-end businesses… Read More »Downsides of AI for content planning
WebCopyLand review – Ben Snape @ PlanMan.app
We’ve been working with Ben for years and helped get his blog off the ground and turn it into a lead generating asset:
Bad content indexation is costing you money – reasons and fixes
We’ve been coming across websites suffering from bad indexation more and more often.
You’d think that in 2023 content indexation would not be an issue with all the computing power Google has.
But that’s not the case, and badly indexed content seems to be on the rise.
Read More »Bad content indexation is costing you money – reasons and fixes
4 Long-term AI content problems that will affect your website
As a content strategy agency specializing in planning and audits, we spend a lot of time fixing ineffective blogs.
In about a year from now (that is, in Spring 2024) we expect to see a lot of inquiries from businesses that are going heavy on AI writing tools now.
We’ve experimented with AI writing tools enough to confidently predict that there will be blood.
In fact, we will even launch a new service that helps fix the AI blogging mess.
Here’s why:
Read More »4 Long-term AI content problems that will affect your website
Why content audits are useful – a practical example
We’ve recently published an article with an example of what great content looks and works like.
Among other things we mentioned that great content is strategic and helps discover new topics.
That is why if you invest in great content, having regular audits is absolutely essential.
Here’s how it works.
Read More »Why content audits are useful – a practical example
SaaS blogging for traffic and signups – a client case study
When we plan SaaS content strategy and map out clients’ target market interests, we need to account for all stages of buyer awareness.
We don’t necessarily have to start at the top of the funnel or follow specific publishing order, but we need to make sure every part of the audience is represented when we look for SaaS blog topics.
Here’s an example of an effective SaaS blog post we’ve created for one of our clients, PlanMan, a project management tool for architects.
Read More »SaaS blogging for traffic and signups – a client case study