Case studies as part of your content strategy
originally published on our Medium blog Case studies are a great type of content, and you should by all means invest in them. However, you… Read More »Case studies as part of your content strategy
Sourcing content ideas from writing — a practical case
This one will be quick and hands-on (the post was originally published on our Medium blog). It’s a live example of how having a proactive… Read More »Sourcing content ideas from writing — a practical case
How to add thought leadership content to your strategy
post originally published on our Medium blog Thought leadership content is at the very top of the Maslow hierarchy of content types if there is… Read More »How to add thought leadership content to your strategy
Why content audits are useful – a practical example
We’ve recently published an article with an example of what great content looks and works like.
Among other things we mentioned that great content is strategic and helps discover new topics.
That is why if you invest in great content, having regular audits is absolutely essential.
Here’s how it works.
Read More »Why content audits are useful – a practical example
SaaS blogging for traffic and signups – a client case study
When we plan SaaS content strategy and map out clients’ target market interests, we need to account for all stages of buyer awareness.
We don’t necessarily have to start at the top of the funnel or follow specific publishing order, but we need to make sure every part of the audience is represented when we look for SaaS blog topics.
Here’s an example of an effective SaaS blog post we’ve created for one of our clients, PlanMan, a project management tool for architects.
Read More »SaaS blogging for traffic and signups – a client case study
Case Study: Blogging For e-Commerce (4x Traffic Increase in 7 Months)
This is the first case study we’re publishing on this website – time valuable and most of our clients come from referrals (read what they… Read More »Case Study: Blogging For e-Commerce (4x Traffic Increase in 7 Months)