Downsides of AI for content planning
Post originally published on our Medium This is not a rant about losing jobs to AI or anything like that. Our clients are high-end businesses… Read More »Downsides of AI for content planning
4 Long-term AI content problems that will affect your website
As a content strategy agency specializing in planning and audits, we spend a lot of time fixing ineffective blogs.
In about a year from now (that is, in Spring 2024) we expect to see a lot of inquiries from businesses that are going heavy on AI writing tools now.
We’ve experimented with AI writing tools enough to confidently predict that there will be blood.
In fact, we will even launch a new service that helps fix the AI blogging mess.
Here’s why:
Read More »4 Long-term AI content problems that will affect your website
Top e-Commerce Blogging Dos and Don’ts – the 2023 list
Most e-commerce stores have a blog section yet see little ROI from it.
We’ve helped grow dozens of e-commerce businesses using our blogging strategy services and there’s a set of do’s and don’ts that you need to be aware of –
…provided that you want to have sustainable, long-term organic traffic from Google of course.
Read More »Top e-Commerce Blogging Dos and Don’ts – the 2023 list
Blogging strategy for niche/affiliate websites – the logic and blog post ideas
Affiliate websites, so called “niche” websites, “made-for-Amazon”, or review sites used to be really popular at some point.
They still work in 2022, but you need to approach them differently than before.
Namely, you need to have a very specific blog strategy to grow a niche site properly.
Read More »Blogging strategy for niche/affiliate websites – the logic and blog post ideas
The real reasons to start a business blog this month
With most brands placing their focus on social media sites like Facebook, Instagram, Twitter, and TikTok, many business owners question the need to run a blog at all.
Some claim people don’t read business blogs anymore, others just say blogging has low ROI.
We’ve helped grow hundreds of blogs and we can tell you with confidence: if you’re neglecting your business blog you are losing big time.
Yes, even in 2023.
Here’s why.Read More »The real reasons to start a business blog this month
Content planning for an automotive e-commerce store – a customer success story (2020)
A client came to us with a French e-commerce store in January 2020.
The store is selling automotive goods, and it was gradually growing in organic traffic.
The client wanted to add a blog to the website to make sure he covers the interests of his audience.
The blog would have to evolve around automotive modifications, DIY upgrades, – anything that would bring the readers one step closer to ordering spare parts from the store.
The site owner also wanted to make sure his content strategy is laser-focused. Wasting time and money publishing ineffective content was not an option.Read More »Content planning for an automotive e-commerce store – a customer success story (2020)