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business blog = more than just readership

The real reasons to start a business blog this month

With most brands placing their focus on social media sites like Facebook, Instagram, Twitter, and TikTok, many business owners question the need to run a blog at all.

Some claim people don’t read business blogs anymore, others just say blogging has low ROI.

We’ve helped grow hundreds of blogs and we can tell you with confidence: if you’re neglecting your business blog you are losing big time.

Yes, even in 2023.

Here’s why.Read More »The real reasons to start a business blog this month

Content planning for an automotive e-commerce store – a customer success story (2020)

A client came to us with a French e-commerce store in January 2020.

The store is selling automotive goods, and it was gradually growing in organic traffic.

The client wanted to add a blog to the website to make sure he covers the interests of his audience.

The blog would have to evolve around automotive modifications, DIY upgrades, – anything that would bring the readers one step closer to ordering spare parts from the store.

The site owner also wanted to make sure his content strategy is laser-focused. Wasting time and money publishing ineffective content was not an option.Read More »Content planning for an automotive e-commerce store – a customer success story (2020)