I’ve been in all kinds of shoes regarding blogging.

I’ve been the writer that just gets a brief. I’ve been building briefs for writers. I’ve been convincing my CEO bosses to blog. I’ve been convincing co-founders to blog. I’ve come as a consultant to fix company blogs. 

I’ve seen underoptimized, neglected, overoptimized, genius, dumb, generic, and try-too-hard blogs.

Chances are, your boss hates to hear about blogs and blogging.

Chances are, it’s your fault too.

Read More »7 Reasons CEOs hate blogging (a post that pisses marketers off)