We’ve recently published an article with an example of what great content looks and works like.
Among other things we mentioned that great content is strategic and helps discover new topics.
That is why if you invest in great content, having regular audits is absolutely essential.
Here’s how it works.
Read More »Why content audits are useful – a practical example
An “audit” sounds scary, but it’s something that has to be done often.
You need to audit your finances, your relationships, your health, your car’s condition – and especially your blog content.
A web copy audit means you will eliminate the guesswork from your blogging and fine-tune your content strategy.
When you run a content audit you make sure you avoid spending too much on copywriting, ads, and SEO promotion, because effective content saves money.Read More »5 BIG signs your business blog needs a content audit