The broad to narrow blog post strategy: use your stats for new post ideas

broad to narrow blog content strategy

Blogging is effective only if you know what kind of content exactly to publish.

In order two get that data you need to either

a) run research using third-party tools
b) analyze your traffic and impressions

The first part is clear – research yourself or buy a professionally researched content plan – and build your list of potentially good topics.

The second part is more tricky – to analyze your stats you need to have them first.

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Why you should still target keywords that have no search volume

target keywords with zero search volume

As you are preparing a content plan for your blog, or just doing some research for a post?

Many keyword tools, like Ahrefs, will give you keyword suggestions that display 0 search volume.

keyword ideas with no search volume ahrefs
are these really worthless?

Most beginner bloggers and SEOs will automatically discard these keywords.

It’s the wrong thing to do, however. You should examine these and use some of them to grow your business.

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Blog Post SEO: The DIY Guide to SEO for Blog Posts in 2020

blog-post-seo

If you run a blog, we have good news and bad news for you.

Good news: Google loves blogs, and especially WordPress blogs, since a large chunk of the Internet runs on WordPress.

Bad news: you have to actually work on blog post SEO to get organic traffic.

But then again, you have to do the work anywhere to get results.

Since 2012 we’ve turned hundreds of blogs into traffic generating machines.

This list of best practices for blog post SEO is a way to give back to community, so feel free to share it.

Let’s dive right in and give you an actionable and 2020-ready checklist on SEO for blog posts.

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