Customer Persona Creation Guide for Small Business Blogs

A customer persona is the foundational concept of digital marketing.

Once you know who your customers are, you can predict how, when, and where to look for them online.

Customer persona benefits for content planning and creation are also immense.

You need to be able to properly speak to your potential customers & cover topics they care about.

Blogging without a customer persona (or a “reader persona” as we call it) is one of the most common mistakes small businesses make.

On the other hand, creating a buyer persona from excessive imaginary data is no good either.

This short practical customer persona guide will explain how to create a buyer persona and build an effective small business blog and a website around it.

We’re including an effective customer persona template as well.

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Bad SEO advice from Hubspot – do this instead

bad seo advice from hubspot

Hubspot has a blog post that ranks high for search phrases like “SEO plan”, written by Drew Fortin. Here is the post.

Apart from some good advice the post also contains bad advice regarding blogging and content planning.

Sadly, the same advice is being repeated from blog to blog. We’ve come across the advice so often that the current blog post is long overdue.

Read moreBad SEO advice from Hubspot – do this instead