Customer Persona Creation Guide for Small Business Blogs

Customer Persona Creation Guide for Small Business Blogs

A customer persona is the foundational concept of digital marketing. Once you know who your customers are, you can predict how, when, and where to look for them online. Customer persona benefits for content planning and creation are also immense. You need to be able...
Bad SEO advice from Hubspot – do this instead

Bad SEO advice from Hubspot – do this instead

Hubspot has a blog post that ranks high for search phrases like “SEO plan”, written by Drew Fortin. Here is the post. Apart from some good advice the post also contains bad advice regarding blogging and content planning. Sadly, the same advice is being...