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ceo hates blogging

7 Reasons CEOs hate blogging (a post that pisses marketers off)

I’ve been in all kinds of shoes regarding blogging.

I’ve been the writer that just gets a brief. I’ve been building briefs for writers. I’ve been convincing my CEO bosses to blog. I’ve been convincing co-founders to blog. I’ve come as a consultant to fix company blogs. 

I’ve seen underoptimized, neglected, overoptimized, genius, dumb, generic, and try-too-hard blogs.

Chances are, your boss hates to hear about blogs and blogging.

Chances are, it’s your fault too.

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