Blog – Page 4 – Web Copy Land

how often to audit content - signs you need an audit

5 BIG signs your business blog needs a content audit

An “audit” sounds scary, but it’s something that has to be done often.

You need to audit your finances, your relationships, your health, your car’s condition – and especially your blog content.

A web copy audit means you will eliminate the guesswork from your blogging and fine-tune your content strategy.

When you run a content audit you make sure you avoid spending too much on copywriting, ads, and SEO promotion, because effective content saves money.Read More »5 BIG signs your business blog needs a content audit

Blog URL length and structure – and the logic to avoid shitty URLs

Dzianis

Everyone who has ever run a website has had the URL structure discussion.

URLs can be short and witty, detailed and descriptive, they can be auto-generated or manually created – the list of variables goes on and on.

So what’s a good blog URL length and structure? Let’s dive right into it.

seo competitors analysis selection and mistakes

Ignoring your SEO competition: the biggest SMB mistake

Dzianis

Over the years of content strategy research and planning we’ve come across a very common mistake that small businesses make.

Nearly half of all business owners ignore their SEO competition when they start websites.

In fact, most of new business owners and entrepreneurs fail to properly acknowledge their SEO competitors.

Here’s how it happens and how to fix it. Read More »Ignoring your SEO competition: the biggest SMB mistake

Content planning for an automotive e-commerce store – a customer success story (2020)

Dzianis

A client came to us with a French e-commerce store in January 2020.

The store is selling automotive goods, and it was gradually growing in organic traffic.

The client wanted to add a blog to the website to make sure he covers the interests of his audience.

The blog would have to evolve around automotive modifications, DIY upgrades, – anything that would bring the readers one step closer to ordering spare parts from the store.

The site owner also wanted to make sure his content strategy is laser-focused. Wasting time and money publishing ineffective content was not an option.Read More »Content planning for an automotive e-commerce store – a customer success story (2020)

How to Build a PBN that works – with proper content planning

Dzianis

Private blog networks are a powerful SEO tool.

No matter what anyone says or writes – a proper PBN always gives any site an advantage over competitors.

The only thing that matters is that the network is really PRIVATE – that is, yours, and yours only.

If you can buy PBN links – that BN is not P at all, you know?

This post will explain how you can make an effective private blog network using content planning.

If you wish to get ahead of any competition with a bulletproof asset that is a PBN – read on.

How to SEO a blog post before and after you hit Publish

How you SEO a blog post is how you promote your whole site – because your link building efforts should be spread evenly across inner pages of your site.

Well-planned, well-written, and well-promoted blog posts are the backbone of your website’s success. Quality posts attract links and social media shares, which in turn grows the authority of your whole domain.

So – you’ve got your content plan, know what to write about, and want to SEO your blog posts for maximum effect?

Here’s your checklist:

how long should a blog post be fore seo in 2020

How long should a blog post be for SEO? A 2023 checklist.

This post will serve two purposes: 1) explain how blog post SEO works 2) prove that short content can still rank.

This post is an experiment and a case study in itself.

Let’s get right to it.Read More »How long should a blog post be for SEO? A 2023 checklist.

How to tag blog posts for SEO in 2022 (checklist inside)

If you’re running a WordPress blog you’ve had this question at one point or another: what is the difference between the tags and categories – and how to tag blog posts?

Let’s get this sorted in 370 words.Read More »How to tag blog posts for SEO in 2022 (checklist inside)

Customer Persona Creation Guide for Small Business Blogs

A customer persona is the foundational concept of digital marketing.

Once you know who your customers are, you can predict how, when, and where to look for them online.

Customer persona benefits for content planning and creation are also immense.

You need to be able to properly speak to your potential customers & cover topics they care about.

Blogging without a customer persona (or a “reader persona” as we call it) is one of the most common mistakes small businesses make.

On the other hand, creating a buyer persona from excessive imaginary data is no good either.

This short practical customer persona guide will explain how to create a buyer persona and build an effective small business blog and a website around it.

We’re including an effective customer persona template as well.