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retail blogging 2022

Retail blogging – what to expect in 2023 (and how to jump on it)

Retail store blogs are by far the most underused marketing channels.

Retail blogging, when done right, is a chance to get traffic, establish culture, convert visitors into customers, and build loyal and lasting communities, and a lot more.

Here’s how to run a retailer blog that will take your store to the next level:

Read More »Retail blogging – what to expect in 2023 (and how to jump on it)

ecommerce blogging dos and don'ts

Top e-Commerce Blogging Dos and Don’ts – the 2023 list

Most e-commerce stores have a blog section yet see little ROI from it.

We’ve helped grow dozens of e-commerce businesses using our blogging strategy services and there’s a set of do’s and don’ts that you need to be aware of –

…provided that you want to have sustainable, long-term organic traffic from Google of course.

Read More »Top e-Commerce Blogging Dos and Don’ts – the 2023 list

Content planning for an automotive e-commerce store – a customer success story (2020)

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A client came to us with a French e-commerce store in January 2020.

The store is selling automotive goods, and it was gradually growing in organic traffic.

The client wanted to add a blog to the website to make sure he covers the interests of his audience.

The blog would have to evolve around automotive modifications, DIY upgrades, – anything that would bring the readers one step closer to ordering spare parts from the store.

The site owner also wanted to make sure his content strategy is laser-focused. Wasting time and money publishing ineffective content was not an option.Read More »Content planning for an automotive e-commerce store – a customer success story (2020)