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ai content problems long term

4 Long-term AI content problems that will affect your website

As a content strategy agency specializing in planning and audits, we spend a lot of time fixing ineffective blogs.

In about a year from now (that is, in Spring 2024) we expect to see a lot of inquiries from businesses that are going heavy on AI writing tools now.

We’ve experimented with AI writing tools enough to confidently predict that there will be blood.

In fact, we will even launch a new service that helps fix the AI blogging mess.

Here’s why:

Read More »4 Long-term AI content problems that will affect your website
broad to narrow blog content strategy

The broad to narrow blog post strategy: use your stats for new post ideas

Blogging is effective only if you know what kind of content exactly to publish. In order two get that data you need to either a) run research using third-party tools b) analyze your traffic and impressions The first part is clear – research yourself or buy a professionally researched content plan – and build your list of potentially good topics. The second part is more tricky – to analyze your stats you need to have them first.Read More »The broad to narrow blog post strategy: use your stats for new post ideas

5 Reasons to never buy “SEO Content”

A lot of copywriting agencies and freelancers are offering creation of “SEO content” as one of their services.

This seems like a legacy of times over a decade ago, when stuffing keywords into web copy meant it was going to do well on Google.

Times have changed since, yet business owners still fall for the dream of simple traffic copywriters sell them.

Here’s a list of reasons you should never order something labeled as “SEO Content”.Read More »5 Reasons to never buy “SEO Content”