Business competitors vs Google competitors

Business competitors vs Google competitors

Very often during the initial evaluation our new clients say things like “we don’t really have competition”. While this may be true from the business perspective (no one is really offering your products or services to the specific market),...
Ignoring your SEO competition: the biggest SMB mistake

Ignoring your SEO competition: the biggest SMB mistake

Over the years of content strategy research and planning we’ve come across a very common mistake that small businesses make. Nearly half of all business owners ignore their SEO competition when they start websites. In fact, most of new business owners and...
The most important thing in blogging

The most important thing in blogging

Blogging tutorials and guides have been all talking about many things – keywords, media, topic selection, etc. All these are secondary. There is one thing that’s absolutely essential to the success of your blog. The most important thing about blogging is...
5 Reasons to never buy “SEO Content”

5 Reasons to never buy “SEO Content”

A lot of copywriting agencies and freelancers are offering creation of “SEO content” as one of their services. This seems like a legacy of times over a decade ago, when stuffing keywords into web copy meant it was going to do well on Google. Times have...