Blog URL length and structure – and the logic to avoid shitty URLs

blogging urls short vs long

Everyone who has ever run a website has had the URL structure discussion.

URLs can be short and witty, detailed and descriptive, they can be auto-generated or manually created – the list of variables goes on and on.

So what’s a good blog URL length and structure? Let’s dive right into it.

Read moreBlog URL length and structure – and the logic to avoid shitty URLs

Content planning for an automotive e-commerce store – a customer success story (2020)

A client came to us with a French e-commerce store in January 2020.

The store is selling automotive goods, and it was gradually growing in organic traffic.

The client wanted to add a blog to the website to make sure he covers the interests of his audience.

The blog would have to evolve around automotive modifications, DIY upgrades, – anything that would bring the readers one step closer to ordering spare parts from the store.

The site owner also wanted to make sure his content strategy is laser-focused. Wasting time and money publishing ineffective content was not an option.

We helped create a custom content plan for the new blog in March 2020 – and the organic traffic experienced an impressive spike. Here’s a snapshot of the store’s growth from Ahrefs.com:

organic traffic growth thanks to blogging automotive ecommerce store

Let’s get to the point and explain how we got the client’s site to the new heights.

Read moreContent planning for an automotive e-commerce store – a customer success story (2020)

Content planning for websites and blogs. Types of content planning.

content planning for websites and blogs

If you’ve landed on this page, you’ve probably heard of content planning.

This post will give you an overview of different kinds of content planning by type, purpose and technique.

Let’s touch upon the basics of content marketing and types of text content as well. After all, getting a content plan is absolutely crucial if you want to maximize the performance of your website and turn it into a lead generation machine.

Dive right in?

Read moreContent planning for websites and blogs. Types of content planning.

Why you should still target keywords that have no search volume

target keywords with zero search volume

As you are preparing a content plan for your blog, or just doing some research for a post?

Many keyword tools, like Ahrefs, will give you keyword suggestions that display 0 search volume.

keyword ideas with no search volume ahrefs
are these really worthless?

Most beginner bloggers and SEOs will automatically discard these keywords.

It’s the wrong thing to do, however. You should examine these and use some of them to grow your business.

Read moreWhy you should still target keywords that have no search volume

Blog Post SEO: The DIY Guide to SEO for Blog Posts in 2020

blog-post-seo

If you run a blog, we have good news and bad news for you.

Good news: Google loves blogs, and especially WordPress blogs, since a large chunk of the Internet runs on WordPress.

Bad news: you have to actually work on blog post SEO to get organic traffic.

But then again, you have to do the work anywhere to get results.

Since 2012 we’ve turned hundreds of blogs into traffic generating machines.

This list of best practices for blog post SEO is a way to give back to community, so feel free to share it.

Let’s dive right in and give you an actionable and 2020-ready checklist on SEO for blog posts.

Read moreBlog Post SEO: The DIY Guide to SEO for Blog Posts in 2020

5 Reasons to never buy “SEO Content”

A lot of copywriting agencies and freelancers are offering creation of “SEO content” as one of their services.

This seems like a legacy of times over a decade ago, when stuffing keywords into web copy meant it was going to do well on Google.

Times have changed since, yet business owners still fall for the dream of simple traffic copywriters sell them.

Here’s a list of reasons you should never order something labeled as “SEO Content”.

Read more5 Reasons to never buy “SEO Content”