Content planning for an automotive e-commerce store – a customer success story (2020)

A client came to us with a French e-commerce store in January 2020.

The store is selling automotive goods, and it was gradually growing in organic traffic.

The client wanted to add a blog to the website to make sure he covers the interests of his audience.

The blog would have to evolve around automotive modifications, DIY upgrades, – anything that would bring the readers one step closer to ordering spare parts from the store.

The site owner also wanted to make sure his content strategy is laser-focused. Wasting time and money publishing ineffective content was not an option.

We helped create a custom content plan for the new blog in March 2020 – and the organic traffic experienced an impressive spike. Here’s a snapshot of the store’s growth from Ahrefs.com:

organic traffic growth thanks to blogging automotive ecommerce store

Let’s get to the point and explain how we got the client’s site to the new heights.

Read moreContent planning for an automotive e-commerce store – a customer success story (2020)

How to SEO a blog post before and after you hit Publish

How you SEO a blog post is how you SEO your whole site – because your SEO efforts should be spread evenly across inner pages of your site.

Moreover, good blog posts are extremely helpful for overall site SEO. Quality posts attract links and social media shares, which in turn grows the authority of your whole domain.

So – you’ve got your content plan, know what to write about, and want to SEO your blog posts for maximum effect?

Here’s your checklist:

Read moreHow to SEO a blog post before and after you hit Publish

Content planning for websites and blogs. Types of content planning.

content planning for websites and blogs

If you’ve landed on this page, you’ve probably heard of content planning.

This post will give you an overview of different kinds of content planning by type, purpose and technique.

Let’s touch upon the basics of content marketing and types of text content as well. After all, getting a content plan is absolutely crucial if you want to maximize the performance of your website and turn it into a lead generation machine.

Dive right in?

Read moreContent planning for websites and blogs. Types of content planning.

Why you should still target keywords that have no search volume

target keywords with zero search volume

As you are preparing a content plan for your blog, or just doing some research for a post?

Many keyword tools, like Ahrefs, will give you keyword suggestions that display 0 search volume.

keyword ideas with no search volume ahrefs
are these really worthless?

Most beginner bloggers and SEOs will automatically discard these keywords.

It’s the wrong thing to do, however. You should examine these and use some of them to grow your business.

Read moreWhy you should still target keywords that have no search volume

Bad SEO advice from Hubspot – do this instead

bad seo advice from hubspot

Hubspot has a blog post that ranks high for search phrases like “SEO plan”, written by Drew Fortin. Here is the post.

Apart from some good advice the post also contains bad advice regarding blogging and content planning.

Sadly, the same advice is being repeated from blog to blog. We’ve come across the advice so often that the current blog post is long overdue.

Read moreBad SEO advice from Hubspot – do this instead