Ignoring your SEO competition: the biggest SMB mistake

Ignoring your SEO competition: the biggest SMB mistake

Over the years of content strategy research and planning we’ve come across a very common mistake that small businesses make. Nearly half of all business owners ignore their SEO competition when they start websites. In fact, most of new business owners and...
How to SEO a blog post before and after you hit Publish

How to SEO a blog post before and after you hit Publish

How you SEO a blog post is how you promote your whole site – because your link building efforts should be spread evenly across inner pages of your site. Well-planned, well-written, and well-promoted blog posts are the backbone of your website’s success....
How long should a blog post be for SEO? A 2022 checklist.

How long should a blog post be for SEO? A 2022 checklist.

This post will serve two purposes: 1) explain how blog post SEO works 2) prove that short content can still rank. This post is an experiment and a case study in itself. Let’s get right to it. Googling “how long should a blog post be for SEO” gave us...
How to tag blog posts for SEO in 2022 (checklist inside)

How to tag blog posts for SEO in 2022 (checklist inside)

If you’re running a WordPress blog you’ve had this question at one point or another: what is the difference between the tags and categories – and how to tag blog posts? Let’s get this sorted in 370 words. Both categories and tags are taxonomies – that is,...
Content planning for websites and blogs

Content planning for websites and blogs

If you’ve landed on this page, you’ve probably heard of content planning. This post will give you an overview of different kinds of content planning by type, purpose and technique. Let’s touch upon the basics of content marketing and types of text...