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How to SEO a blog post before and after you hit Publish

How you SEO a blog post is how you promote your whole site – because your link building efforts should be spread evenly across inner pages of your site.

Well-planned, well-written, and well-promoted blog posts are the backbone of your website’s success. Quality posts attract links and social media shares, which in turn grows the authority of your whole domain.

So – you’ve got your content plan, know what to write about, and want to SEO your blog posts for maximum effect?

Here’s your checklist:

Read More »How to SEO a blog post before and after you hit Publish

Customer Persona Creation Guide for Small Business Blogs

A customer persona is the foundational concept of digital marketing.

Once you know who your customers are, you can predict how, when, and where to look for them online.

Customer persona benefits for content planning and creation are also immense.

You need to be able to properly speak to your potential customers & cover topics they care about.

Blogging without a customer persona (or a “reader persona” as we call it) is one of the most common mistakes small businesses make.

On the other hand, creating a buyer persona from excessive imaginary data is no good either.

This short practical customer persona guide will explain how to create a buyer persona and build an effective small business blog and a website around it.

We’re including an effective customer persona template as well.

Read More »Customer Persona Creation Guide for Small Business Blogs

content planning for websites and blogs

Content planning for websites and blogs

If you’ve landed on this page, you’ve probably heard of content planning.

This post will give you an overview of different kinds of content planning by type, purpose and technique.

Let’s touch upon the basics of content marketing and types of text content as well. After all, getting a content plan is absolutely crucial if you want to maximize the performance of your website and turn it into a lead generation machine.

Dive right in?Read More »Content planning for websites and blogs

target keywords with zero search volume

Why you should still target keywords that have no search volume

As you are preparing a content plan for your blog, or just doing some research for a post?

Many keyword tools, like Ahrefs, will give you keyword suggestions that display 0 search volume.

keyword ideas with no search volume ahrefs
are these really worthless?

Most beginner bloggers and SEOs will automatically discard these keywords.

It’s the wrong thing to do, however. You should examine these and use some of them to grow your business.Read More »Why you should still target keywords that have no search volume

seo for blog posts - how to seo a blog post

Blog Post SEO: The DIY Guide to SEO for Blog Posts in 2023

If you run a blog, we have good news and bad news for you.

Good news: Google loves blogs, and especially WordPress blogs, since a large chunk of the Internet runs on WordPress.

Bad news: you have to actually work on blog post SEO to get organic traffic.

But then again, you have to do the work anywhere to get results.

Since 2012 we’ve turned hundreds of blogs into traffic generating machines.

This list of best practices for blog post SEO is a way to give back to community, so feel free to share it.

Let’s dive right in and give you an actionable and 2023-ready checklist on SEO for blog posts.Read More »Blog Post SEO: The DIY Guide to SEO for Blog Posts in 2023

blogging mistakes that are bad for seo

Your SEO sucks because of these blogging mistakes

Most website owners see SEO as a complicated specific activity, that requires a large contract and a dedicated agency-level support.

Blogging, however, is viewed as a simple process that’s easy to do.

However, a blog is a powerful SEO tool that can both bring you tons of organic SEO traffic and hold your site down in Google’s result pages.

Here’s a list of the most common blogging mistakes we’ve seen our clients do over and over again. Avoid these and stay consistent with your blogging – and you will see more and more organic traffic and leads on your site.Read More »Your SEO sucks because of these blogging mistakes

come up with blog post ideas

Coming up with blog post ideas when there are no more ideas

Most of the guides dedicated to coming up with blog post ideas are missing the problem most bloggers have.

You will find suggestions like “ask your audience”, “ask your support teams” and so on – but what if you are only starting out and have no audience yet, let alone a support team?

Other blog post ideas tutorials will tell you to scrape a list of keywords related to your niche and go down that list writing a blog post for each keyword. This might work at first but it gets you to a blog full of thin, worthless SEO-content. And we told you why you should not go for SEO content.

In this guide we will give you several realistic approaches rather than specific ideas. Read More »Coming up with blog post ideas when there are no more ideas