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saas blogging case study

SaaS blogging for traffic and signups – a client case study

When we plan SaaS content strategy and map out clients’ target market interests, we need to account for all stages of buyer awareness.

We don’t necessarily have to start at the top of the funnel or follow specific publishing order, but we need to make sure every part of the audience is represented when we look for SaaS blog topics.

Here’s an example of an effective SaaS blog post we’ve created for one of our clients, PlanMan, a project management tool for architects.

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can ai tools produce good content

Can AI produce good content?

This post has been about a month overdue. The recent ChatGPT craze gave way to thousands of articles claiming that AI tools will replace writers and start creating all the content.

The short answer to the question is: no, AI tools will not replace real writers, because they are unable to create quality, effective content.

Let’s dive in.

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ceo hates blogging

7 Reasons CEOs hate blogging (a post that pisses marketers off)

I’ve been in all kinds of shoes regarding blogging.

I’ve been the writer that just gets a brief. I’ve been building briefs for writers. I’ve been convincing my CEO bosses to blog. I’ve been convincing co-founders to blog. I’ve come as a consultant to fix company blogs. 

I’ve seen underoptimized, neglected, overoptimized, genius, dumb, generic, and try-too-hard blogs.

Chances are, your boss hates to hear about blogs and blogging.

Chances are, it’s your fault too.

Read More »7 Reasons CEOs hate blogging (a post that pisses marketers off)
planning website content

Planning website content the 2023 way

Planning website content is the website development stage that can make or break your whole project.

A poorly planned website performs poorly no matter how much money you spend promoting it later.

Links don’t work as well as they should, conversion rate is mediocre, and user experience is so bad that it makes people look for alternatives.

Here’s how to plan website content to make sure your website is scalable, powerful, and profitable.

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saas blogging strategy post ideas

SaaS blog strategy – post ideas, best practices, and great SaaS blog examples

Blogging to promote a SaaS business is one of the best ways to get more signups and sell more subscriptions.

SaaS blogging can become a sustainable, long-term promotion strategy with the right blog strategy.

About 15% of all of our customers run SaaS businesses and we’ve helped turn their blogs from liabilities into assets.

Here’s a set of best SaaS blog strategy best practices that will make your SaaS blog finally work.

Read More »SaaS blog strategy – post ideas, best practices, and great SaaS blog examples