Affiliate websites, so called “niche” websites, “made-for-Amazon”, or review sites used to be really popular at some point.
They still work in 2022, but you need to approach them differently than before.
Namely, you need to have a very specific blog strategy to grow a niche site properly.
Read More »Blogging strategy for niche/affiliate websites – the logic and blog post ideas
With most brands placing their focus on social media sites like Facebook, Instagram, Twitter, and TikTok, many business owners question the need to run a blog at all.
Some claim people don’t read business blogs anymore, others just say blogging has low ROI.
We’ve helped grow hundreds of blogs and we can tell you with confidence: if you’re neglecting your business blog you are losing big time.
Yes, even in 2023.
Here’s why.Read More »The real reasons to start a business blog this month
Very often during the initial evaluation our new clients say things like “we don’t really have competition”.
While this may be true from the business perspective (no one is really offering your products or services to the specific market), extrapolating that to your competition on Google is misleading.
Here’s what this means for you.
Many small business owners decide to not have a blog on their websites at all. Some find it technically difficult, others do not believe a blog can be valuable to their business.
As a result small business websites are often made up of several service pages and a contact page. With a blog, however, they would be able to harvest way more traffic and get more customers.
Here’s how to organize a small business blog.
Read More »Do small businesses need blogs on their websites?
Blogging is effective only if you know what kind of content exactly to publish. In order two get that data you need to either a) run research using third-party tools b) analyze your traffic and impressions The first part is clear – research yourself or buy a professionally researched content plan – and build your list of potentially good topics. The second part is more tricky – to analyze your stats you need to have them first.Read More »The broad to narrow blog post strategy: use your stats for new post ideas
Most small businesses owners confess to us that blogging is too costly for them.
Many give up blogging for the same reason – it’s a waste of cash that brings no results.
Yet when we audit their content strategy we find all and the same ways they can bring their blog content costs down.
If you give up blogging because it’s too expensive, you will never realize your site’s traffic and lead generation potential.
In other words, if you do not know how to save money on content, your website does not work.
Instead, you need to be smart about blogging and minimize your content creation and marketing costs.
Read More »How to spend less on blog content and minimize costs – without hiring cheaper writers
An “audit” sounds scary, but it’s something that has to be done often.
You need to audit your finances, your relationships, your health, your car’s condition – and especially your blog content.
A web copy audit means you will eliminate the guesswork from your blogging and fine-tune your content strategy.
When you run a content audit you make sure you avoid spending too much on copywriting, ads, and SEO promotion, because effective content saves money.Read More »5 BIG signs your business blog needs a content audit
Everyone who has ever run a website has had the URL structure discussion.
URLs can be short and witty, detailed and descriptive, they can be auto-generated or manually created – the list of variables goes on and on.
So what’s a good blog URL length and structure? Let’s dive right into it.
Read More »Blog URL length and structure – and the logic to avoid shitty URLs
How you SEO a blog post is how you promote your whole site – because your link building efforts should be spread evenly across inner pages of your site.
Well-planned, well-written, and well-promoted blog posts are the backbone of your website’s success. Quality posts attract links and social media shares, which in turn grows the authority of your whole domain.
So – you’ve got your content plan, know what to write about, and want to SEO your blog posts for maximum effect?
Here’s your checklist:
Read More »How to SEO a blog post before and after you hit Publish
This post will serve two purposes: 1) explain how blog post SEO works 2) prove that short content can still rank.
This post is an experiment and a case study in itself.
Let’s get right to it.Read More »How long should a blog post be for SEO? A 2023 checklist.