Most e-commerce stores have a blog section yet see little ROI from it.
We’ve helped grow dozens of e-commerce businesses using our blogging strategy services and there’s a set of do’s and don’ts that you need to be aware of –
…provided that you want to have sustainable, long-term organic traffic from Google of course.
Read More »Top e-Commerce Blogging Dos and Don’ts – the 2023 list
Blogging to promote a SaaS business is one of the best ways to get more signups and sell more subscriptions.
SaaS blogging can become a sustainable, long-term promotion strategy with the right blog strategy.
About 15% of all of our customers run SaaS businesses and we’ve helped turn their blogs from liabilities into assets.
Here’s a set of best SaaS blog strategy best practices that will make your SaaS blog finally work.
Read More »SaaS blog strategy – post ideas, best practices, and great SaaS blog examples
Affiliate websites, so called “niche” websites, “made-for-Amazon”, or review sites used to be really popular at some point.
They still work in 2022, but you need to approach them differently than before.
Namely, you need to have a very specific blog strategy to grow a niche site properly.
Read More »Blogging strategy for niche/affiliate websites – the logic and blog post ideas
With most brands placing their focus on social media sites like Facebook, Instagram, Twitter, and TikTok, many business owners question the need to run a blog at all.
Some claim people don’t read business blogs anymore, others just say blogging has low ROI.
We’ve helped grow hundreds of blogs and we can tell you with confidence: if you’re neglecting your business blog you are losing big time.
Yes, even in 2023.
Here’s why.Read More »The real reasons to start a business blog this month
Very often during the initial evaluation our new clients say things like “we don’t really have competition”.
While this may be true from the business perspective (no one is really offering your products or services to the specific market), extrapolating that to your competition on Google is misleading.
Here’s what this means for you.
Many small business owners decide to not have a blog on their websites at all. Some find it technically difficult, others do not believe a blog can be valuable to their business.
As a result small business websites are often made up of several service pages and a contact page. With a blog, however, they would be able to harvest way more traffic and get more customers.
Here’s how to organize a small business blog.
Read More »Do small businesses need blogs on their websites?
Blogging is effective only if you know what kind of content exactly to publish. In order two get that data you need to either a) run research using third-party tools b) analyze your traffic and impressions The first part is clear – research yourself or buy a professionally researched content plan – and build your list of potentially good topics. The second part is more tricky – to analyze your stats you need to have them first.Read More »The broad to narrow blog post strategy: use your stats for new post ideas
Most small businesses owners confess to us that blogging is too costly for them.
Many give up blogging for the same reason – it’s a waste of cash that brings no results.
Yet when we audit their content strategy we find all and the same ways they can bring their blog content costs down.
If you give up blogging because it’s too expensive, you will never realize your site’s traffic and lead generation potential.
In other words, if you do not know how to save money on content, your website does not work.
Instead, you need to be smart about blogging and minimize your content creation and marketing costs.
Read More »How to spend less on blog content and minimize costs – without hiring cheaper writers
An “audit” sounds scary, but it’s something that has to be done often.
You need to audit your finances, your relationships, your health, your car’s condition – and especially your blog content.
A web copy audit means you will eliminate the guesswork from your blogging and fine-tune your content strategy.
When you run a content audit you make sure you avoid spending too much on copywriting, ads, and SEO promotion, because effective content saves money.Read More »5 BIG signs your business blog needs a content audit
Everyone who has ever run a website has had the URL structure discussion.
URLs can be short and witty, detailed and descriptive, they can be auto-generated or manually created – the list of variables goes on and on.
So what’s a good blog URL length and structure? Let’s dive right into it.
Read More »Blog URL length and structure – and the logic to avoid shitty URLs